Organic Facebook Reach – What happened to it?

IS ORGANIC FACEBOOK REACH DEAD?

It’s no secret – Organic reach has been steadily on decline since October 2013, (when Facebook moved to an algorithmic newsfeed system). A study done by Social Breaker where over 650,000 posts were studied across 4,500 different brands suggests that average fan reach is now as little as 6%, I repeat 6%!… Shocking right?

Moreover businesses are not cottoning on. The number of businesses that “pay to play”, is still relatively small given this alarming trends in organic reach. Only 20% of small businesses, 27% of medium businesses, and 61% of large businesses, actually put money behind their social strategy.

So- Why the change? And what does this mean for your brand?

Even in the world of social media, supply still needs to meet demand, and market equilibrium in our Newsfeed still needs to be found. We are in era of Smartphones which provide on-the-go sharing…. post frequency by both brands and individuals as gone through the roof. Secondly – more and more brands are on Facebook, 10 years ago if your brand had a Facebook page you were some kind of futuristic marketing wizard.  Today every corner shop and their dog (literally), are on Facebook.

Now let’s take a second and remember, we are all posting to the same Facebook Newsfeed, meaning if consider  newsfeed as real-estate, it just doubled its value… consequently… are fan reach per post just went down the drain.

Let’s get to the important part, what does this mean for your brand?

Facebook newsfeed it now programmed (though a newsfeed algorithm) to encourage engagement, meaning you need to be a little more strategic with your social posts. Think less about fan acquisition, and more about promoting good content to your target audience.  To have a presence on social media your brand needs to PAY TO PLAY.

This might all sound like doom and gloom… what’s the good news?

• Promoted posts come with a page like button built into the post for users to easily like the page from their Newsfeed. This means that you can still get page likes with your advertised posts!
• Promoted posts content is individually targeted so each brand message is seen by those most likely to resonate with your content, achieving higher engagement. Targeting options include… interest, retargeting (website, page/video engagement, lookalike audiences)
• Thus, a halo effect of increased fan growth is achieved, gaining higher quality fans who are more apt to engage

The bottom line is… a 10/10 organic Facebook strategy is no longer enough. Investing a proportion of your brands marketing strategy into social media is essential if you want your posts to be seen. One for those who are newer to iew — I can move slower through the https://essayclick.net/ materials and make sure they get a solid base