Instagram for Business. 8 Must Read Tips for success.

In the past businesses have dismissed Instagram as simply the domain of the millennials, for them to share duck faced selfies and let the world know what they’re eating. Smart brands are now harnessing the power of this extraordinary story telling app.

Top Benefits

Very effective platform to post engaging visual content about your business, such as the latest must-have products, deals and giveaways.

Allows you to quickly and easily connect with users on an emotional level and allow them to see and feel the personality of your brand.

Hashtags work very well to get your content noticed by a wide audience

Short form videos perform well with this format

A very good messaging service has now been set up on the platform, with new business account settings allowing users to select to contact a business via email or phone.

Limitations

The nature of Instagram means your audience scrolls through content a lot faster, meaning photos have to stand out to get noticed. The average life span of a photo in feeds is approx. 4 hours.

Analytics and insights are a lot less comprehensive than other platforms

There is currently no clickable links option in posts, so users need to click on your profile to access your website link.

Our top tips to make the most of the platform

1. Keep the content and theme of your profile consistent- post images with the same look and feel.
2. Post only high quality, interesting images or content.
3. Focus on telling a story, write a relevant and engaging caption to go with your image. (But not too long- keep it short and shiny!)
4. Have a go at video, it's getting great engagement!
5. Only use relevant hashtags, and not too many of them.
6. Add a location to your photo for higher engagement from local users.
7. Build your following- Search for relevant users to follow by using hashtags and location. Follow them and interact with likes and comments. Most people will then look at your profile and follow back if they like what they see!
8. Follow back users who follow you, unless they're spammy or inappropriate.

Follow us on Instagram for daily success motivation and inspiration as well as social media tips Les mis https://domyhomework.guru/ rables by victor hugo jean valjean i’m hungry