10 FACEBOOK FACTS… AND WHAT THEY MEAN FOR YOUR BUSINESS…

Target audience, market penetration, engagement rate, brand identity… sound familiar? Marketing buzzwords and fun facts get thrown around all too often, but how often do you actually use them across your businesses marketing strategy? See below for my top ten Facebook facts and how you can actually leverage them to optimise your marketing strategy!

Fact 1: Facebook has 20.7 billion active monthly users, this is a 16% increase YOY. (Source: Facebook 11/01/17) Your customers ARE on Facebook… so should your marketing dollars

Fact 2: This includes 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23% year-over-year. (Source:  Facebook as of 2/01/17). Mobile is taking over! Ensure your creative is mobile friendly, this might mean shortening your copy as there is less space on mobile then desktop

Fact 3: On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014) Make sure your social strategy is coherent with your web design, give users an easy way to follow your page by putting the like button on your website.

Fact 4: People aged 25 to 34, are the most common age demographic on Facebook (30%). (Source: Emarketer 2012) Facebook advertising is the most cost effective way to reach this demographic, if this is your target demo your business should be advertising on social.

Fact 5: Five new profiles are created every second. (Source: ALLFacebook 2012) The Facebook audience is constantly growing…. This means your advert reach is too! A small amount of advertising on social will get your brand in front of more customers  

Fact 6: The average time spent per Facebook visit is 20 minutes (Source: Infodocket), making the average monthly time spent to 600 hours. Not only is the Facebook audience growing, a huge chunk of their time is spent logged on to Facebook. Facebook is a great way to get your brand in front of your customers!  

Fact 7: 75% of all men and 83% of all women who use the internet can be reached via Facebook. Facebook is no longer just about generation Y, whoever your target audience is… they are on Facebook! Do you need a cost effective way to reach your audience? If yes – try advertising on Facebook!

Fact 8: Nearly one-third of Facebook users (32 percent) engage with brands regularly Facebook is a fantastic medium to build long term relationships with your customers. The platform functionalities allow for tailored and instantaneous communication with customers. Is your business on social? If not you could be missing out on a huge marketing opportunity

Fact 9: 70% of marketers claimed that they use Facebook to acquire new customers, while 47% have said that the social network was their top influence for purchases. Could your brand use some additional clients? I’m guessing yes… Facebook marketing can be used as a fantastic awareness and website traffic driver, and also a great way to recruit leads.

 Fact 10: 85%+ of Facebook is scrolled without sound Ensure your videos are not reliant on sound to get the message across. Try using visual cues or subtitles to get your message across! Ron envisions schools of the future where teachers meld the arts and technology to https://writemypaper4me.org/ help students realize their creative, academic, economic, and help me do my homework world citizen potential